These days, if you work in content, you must know search engine optimization. It’s not enough to just write an article. You have to know your keywords, where to place them, and how to test the article’s SEO value.

On the social media side, you must create engaging content that entertains, informs and inspires — and sometimes a combination of all three!

I’ve grown a national media brand’s website audience in all key metrics (see PDF) and implemented a content strategy that ultimately smashed all company records for its social media platforms.

I know content — what works, and what doesn’t. And I have the “receipts!”

Please see the PDF below for examples.