I’ve worked in the media world since July 2005, starting as a print journalist; then serving as editor-in-chief of four acclaimed newspapers; freelance writing and editing SEO articles for About.com, eHow and Livestrong; and directing content marketing for the nationally syndicated, Daytime Emmy nominated TV show, “Today’s Homeowner with Danny Lipford.” (That role also featured five years of daily client work for corporate partners including The Home Depot, GE, Panasonic, and many more, and even ghostwriting long-form home improvement articles for Yelp, a brand partner.)

Multi-tasking is a must in the fast-paced world of digital media — so is wearing many hats. To survive in these industries (especially as long as I have), talent, time, and dedication are crucial qualities. But above all, you need a strong work ethic and team spirit.

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After 20 years in the business, I’ve learned (and perfected) a lot of skills. I lead high-performing teams; collaborate with executives, corporate partners and team members on strategic communications; optimize content for search engines; review analytics and make data-based decisions; write ad copy, content and press releases; edit video and create compelling social media.

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Optimization is important, but content is king. Quality content requires careful research and authoritative copy. Consistent branding with clear visual cues and calls to action. Graphic design that leads the eye. Video that doesn’t just inform, but also inspires.

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If you’re serious about creating next-level content, experience matters. I’ve created content (marketing and news copy) for the following brands: