Copywriting

Great copy is short and sweet. It can convey the message in one sentence; sometimes, even just one word. Ultimately, the goal is to get a reader or viewer to click, tap or press play.

I worked for Today’s Homeowner Media from 2018 to 2023, which produced a nationally syndicated TV show and gave me the opportunity to write contracted copy for ads, social media posts and videos for top clients including The Home Depot, 3M, GE, Panasonic, Quikrete, Pavestone, and many others with products and services in the home improvement industry.

I also wrote and edited copy for the “Tips for Today’s Homeowner” e-newsletter (with 150,000 subscribers) from 2018-2023.

Here are my copywriting samples.

Video Titles (Misc.)

Video title for Secrets You Must Know to Use a Sledgehammer. By Thomas Boni.
Video for Today’s Homeowner
Video title for Why Carpenter Pencils are Flat. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Get a Perfect Caulk Bead Every Time. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Warm Up Your Sunroom. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Properly Seal Woodworking Butt Joints. By Thomas Boni.
Sponsored video for Titebond
Video title for The Cheapest Way to Kill Unwanted Weeds. By Thomas Boni.
Video for Today’s Homeowner
Video title for My Favorite Insulation-Cutting Weapon. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Make a Concrete Pendant Light. By Thomas Boni.
Sponsored video for Quikrete
Video title for Make Sure Your Ceiling Fan is Spinning the Right Direction. By Thomas Boni.
Sponsored video for American Standard Heating and Air Conditioning
Video title for How to Install a Backsplash. By Thomas Boni.
Sponsored video for Custom Building Products’ SimpleMat
Video title for How to Clean Your Garbage Disposal. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Document Your Posessions. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Hack Your Kitchen Soap Dispenser. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Stop a Leaking Outdoor Faucet. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Prevent Slipping on Area Rugs. By Thomas Boni.
Sponsored video for Titebond
Video title for How to Fertilize Your Trees. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Get Rid of Furniture Footprints. By Thomas Boni.
Video for Today’s Homeowner
Video title for Ditch These Blinds ASAP. By Thomas Boni.
Video for Today’s Homeowner
Video title for How to Get Free Water for Your Garden. By Thomas Boni.
Video for Today’s Homeowner
Video title for Why You Need Lights for Indoor Plants. By Thomas Boni.
Video for Today’s Homeowner

Ads for Business Partners (B2C)

Sponsored social media post for The Duck Brand. Ghostwritten by Thomas Boni
Sponsored social media post for The Duck Brand. Ghostwritten by Thomas Boni.
Images accompanying The Duck Brand social media post. Edited by Thomas Boni.
Sponsored social media post for Leviton. Ghostwritten by Thomas Boni.
Sponsored social media post for Leviton. Ghostwritten by Thomas Boni.
Sponsored social media post for Leviton. Ghostwritten by Thomas Boni.
Facebook Live ad for The Home Depot. By Thomas Boni.
Facebook Live ad for The Home Depot
Bonide graphic design, featuring pest control for fire ants, by Thomas Boni
Pest control ad for Bonide
Bonide graphic design, featuring two bugs mating, by Thomas Boni
Pest control ad for Bonide
Bonide graphic design, featuring a chipmunk, by Thomas Boni
Pest control ad for Bonide
Graphic design featuring Owens Corning Pink Insulation, by Thomas Boni
Insulation ad for Owens Corning
Memorial Day copywriting sample for The Home Depot, written by Thomas Boni
Facebook Live ad for The Home Depot
Home Depot pins written and designed by Thomas Boni
Assorted Pinterest graphics / copy for The Home Depot’s Four Seasons of Homeownership series
Social media copywriting sample featuring Wet and Forget's moss removal product. Written by Thomas Boni.
Ad for Wet and Forget Hose End
Social media copywriting sample featuring AccuCut. Written by Thomas Boni.
Ad for Woodcraft. Featuring Kreg Accu-Cut.
Social media copywriting sample featuring Woodcraft's dovetail joint creator. Written by Thomas Boni.
Ad for Woodcraft. Featuring WoodRiver Dovetail Jig.
Social media copywriting sample featuring, Daich Coatings. Written by Thomas Boni.
Ad for Daich Coatings’ countertop resurfacer
Copywriting sample about cobweb removal. Written by Thomas Boni.
Ad for Miss Muffet’s Revenge, a pest control product
Social media copywriting sample featuring Woodcraft's Tools Under Your Tree Giveaway. Written by Thomas Boni.
Ad for a Christmas tool giveaway. Sponsored by Woodcraft.
Social media copywriting sample featuring, Wet and Forget's RV Prep live event. Written by Thomas Boni.
Facebook Live ad for RV prep. Sponsored by Wet and Forget.
Sponsored social media post for Titebond
Sponsored social media post for Titebond
Sponsored social media post for The Home Depot
Sponsored social media post for The Home Depot
Sponsored social media post for Ryobi
Sponsored social media post for Ryobi
Graphic design for Woodcraft, a social media post produced by Thomas Boni
Ad for Woodcraft. Featuring WoodRiver bar clamp that extends 6 inches deep.
Copywriting sample for Fluidmaster, as seen on Facebook, written by Thomas Boni
Facebook ad for Fluidmaster Inc.
Copywriting sample for Woodcraft ad, written by Thomas Boni
Ad for Woodcraft

Social Media Posts for ‘Today’s Homeowner’ (Nationally Syndicated TV Show)

Social media post for Today's Homeowner Media: a farewell from Danny Lipford. Written by Thomas Boni.
Social media post for Today's Homeowner Media: final episode screening. Written by Thomas Boni.
Social media post for Today's Homeowner Media: easy lawnmower maintenance tips. Written by Thomas Boni.
Social media post for Today's Homeowner Media: International Women's Day. Written by Thomas Boni.
Social media post for Today's Homeowner Media: featuring the entire cast. Written by Thomas Boni.
Social media post for Today's Homeowner Media: previewing the battleship makeover episode. Written by Thomas Boni.
Social media post for Today's Homeowner Media: cleaning a glass top range. Written by Thomas Boni.
Social media post for Today's Homeowner Media: maintaining ridge vents. Written by Thomas Boni.
Social media post for Today's Homeowner Media: engagement post with a question for the audience. Written by Thomas Boni.
Social media post for Today's Homeowner Media: featuring National Joe Day. Written by Thomas Boni.
Social media post for Today's Homeowner Media: fixing gaps in crown molding. Written by Thomas Boni.
Social media post for Today's Homeowner Media: episode preview for porch makeover. Written by Thomas Boni.

E-Newsletter Copy for ‘Tips for Today’s Homeowner’

Copywriting sample about setting sprinklers with smart home technology.
Featured content in Tips for Today’s Homeowner, a weekly e-newsletter with 150,000 subscribers
Copywriting example about pouring paint without making a mess
Copywriting example about adding a rustic wood table topper to a folding table
Copywriting sample about problematic banana plants
Copywriting example about building a grid ceiling with wood.
Copywriting sample about pruning shrubs
Copyright sample about an oven's broken heating element
Copywriting sample about flooring with an epoxy finish

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