“What’s on sale” articles are hot. Just check your Google Discover page or rundowns from national and even local news programs. They’re everywhere. I spearheaded the effort to beef up todayshomeowner.com’s web offerings with this new (for us) format, with client The Home Depot’s blessing. The great thing about being a data-driven content marketer is knowing what works and what doesn’t. This content didn’t work for TH’s audience, but I can write it!

Seen on todayshomeowner.com and preserved here: