Special Magazines and Inserts with Colorful Design
I was in my mid-20s when I served as editor-in-chief of “Seniors Today,” a quarterly magazine circulated countywide in eight Alabama newspapers…and it might surprise you to learn that I connected with the content! But once you realize age is nothing but a number, the creative process is easy.
Wish you could see covers from before I stepped into the role. My goal was to liven up this pub with splashy graphics, colors, and make it appointment reading!
If necessity is the mother of invention, newsroom efficiency breeds creativity, especially for a creative like me!
I wanted this edition of “Seniors Today” to feature a compelling visual for our cover story on fireworks safety. That was a tall order, considering we had no asset on hand. No problem! I asked a resident to swing by the office and hold an American flag. Then, processed that photo in Photoshop, and the rest is history!
Mom always said, where there’s a will, there’s a way! That maxim helped as a newspaper editor-in-chief (who designed pages in QuarkXPress himself), because you have to crank out content, on deadline, and not just make it look great, but also ensure it’s a factual, easy read.
Enter templates, the efficient creative’s best friend! In this case, one template fueled two 20-page inserts that appeared in different publications.
Each audience gets a quality publication, and they’re (hopefully) none the wiser about the (somewhat) duplicated effort. Win-win!
